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London restaurant invents The Beast - Britain's biggest burger

the beast burger londonWe're not regular readers of The Sun or Daily Mail here at Hot Dinners, so forgive us for not spotting the story earlier this week about a London burger joint that's come up with the mother, father and assorted siblings of all burgers. The Beast, as it's fondly known, weighs in at 15lbs (yes you read that right) and totals almost 18,000 in calories which is about the weekly recommended calorie intake for a man.

This monster of a meal is the brainchild of Vas Herodotou owner of Burgers at Blacks in Purley, South London. He told the Mail; 'I’ve run Italian, Greek, continental restaurants, but I wanted a new challenge...There are a few premium burger places out there but I’m confident we can bring something new and hopefully branch out in the future.'

The Beast, for anyone mad enough to consider tackling it, consists of seven pounds of beef and nine rashers of bacon and cheese. The 12 inch burger bus is so massive Herodotou had to commission a baker to make them specially. If all that isn't enough for the £40 price tag you also get a pound of chips, a whole lettuce and three tomatoes on the side.

All in all, a genius marketing ploy you'll have to admit. The burger looks as though it'd happily feed a group of around six people, which makes that £40 bill sound almost reasonable.


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