Not to be outdone by London's, how shall we put it, more casual burger establishments, The Hyde Bar at The Park Tower Knightsbridge has joined the fray with a new range of luxe burgers.
So if you're after something totally OTT - how about The Luxury Collection - featuring Wagyu beef with Vermont white cheddar in a gold leaf bun, or perhaps The Perigourdine with Angus beef, duck foie gras, Armagnac mayo and potato black truffle bun? They're not cheap mind, ranging from £17-£29 each.
Alongside the new burger menu, you can try a range of premium whiskies which have been specially created to go with the various creations of chef Pascal Proyart.
The Hyde Collection of burgers is now available at The Hyde Bar, The Park Tower Knightsbridge, 101 Knightsbridge, London SW1X 7RN. Opening hours are 8am to 2am. Keep up with their news on Twitter @parktowerlondon