Soho, Fitztrovia, Covent Garden

Jamie Oliver's Diner

This restaurant sees Jamie get into the burgers and hot dogs business with a restaurant perhaps more aimed at kids than many of the burger joints in Soho. It's billed as a pop-up, but it should be in place for about three years.

Restaurant details

Address: 23a Shaftesbury Avenue, London, W1D 7EF

Telephone number: O2O3 6974 117

Nearest station: Piccadilly Circus

Opening times: Opening times - 12pm-12am every day

• No bookings
Children's meals available


More info

View restaurant website

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Critic reviews - total score 4 out of 10

Critics' score: 4
Joe Warwick Metro
Reviewed on June 06, 2013
"If Jamie’s Italian took aim at Carluccio’s, then this feels like Team Oliver testing out the template for something to take on Giraffe. Not a bad idea." READ REVIEW

Critics' score: 7
Lisa Markwell Independent
Reviewed on May 26, 2013
"This is no indie vibe (I don't believe for even a second that it's a pop-up as much as market research for a new chain). But it's better than so many tourist traps it rubs shoulders with, even if it was probably invented by a box-ticking committee." READ REVIEW

Critics' score: 1
Chris Pople Cheese & Biscuits
Reviewed on May 21, 2013
"The food here is terrible, but Jamie's Diner is enraging - apocalyptically, biblically enraging - because it has no ambition greater than to make some easy money off the back of the hard work of others, by scraping every barrel of London's current American comfort food fashions, and to exploit passing tourists and Jamie fans and get them out of the door before they realise they've been scammed." READ REVIEW

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