This summer, Selfridges will celebrate food as the new fashion in a two month programme called Meet the Makers. From 30 June a series of events and installations will take place in the store, ranging from a window display constructed entirely from cake to a packed programme of pop-ups, talks and masterclasses.
They've secured the services of some of the city's best known food and wine people - a confirmed list to date includes Cannon & Cannon, Meringue Girls, Camden Town Brewery, Cambridge Gin and White Lyan.
Over the summer, The Corner restaurant on the second floor will bring chefs connected to Exclusive Hotels and Venues to Oxford Street in a series of dinners. Tickets start at £75 and chefs include Olly Rouse from The Avenue and Michael Wignall from the two Michelin-starred restaurant ‘Michael Wignall at the Latymer’ at Surrey's Pennyhill Park.
Downstairs on the ground floor, there'll be a Make My Magnum Bar where shoppers can create and personalise their very own freshly-dipped Magnum ice cream with toppings including rose petals, marshmallows and chilli flakes.
As for actually meeting the makers, the summer's timetable is as follows:
Tuesday 1st July 7-9PM
Charcuterie Championships with Cannon and Cannon (£25)
Monday 7th July 7-9pm
White Lyan Masterclass with top bartender Ryan Chetiyawardana (£45)
Thursday 10th and Friday 11th July 18.30 - 9pm
The Selfridges Cocktail Tour - An exclusive cocktail tour and dinner hosted by Ryan Chetiyawardana and flavour scientist Charles Spence starting at On the Roof with Q (£125)
Tuesday 15th July 7-9pm
London Via Mexico, A Flavour Journey - curated talk and tasting at On the Roof with Q (£45)
Monday 14th July - all day
Gringa Dairy Live Cheese Making and tastings at On the Roof with Q - free
Thursday 24th July 7-9pm
Ale Unveil - Sampling of London's first rooftop-brewed ale - free
Friday 1st and Saturday 2nd August 3 sessions daily (check for times)
A private Gin Tailoring session with Master Distiller, creating a bespoke blend for you at On the Roof £260
Saturday 16th and Sunday 17th August 2-5pm
Meringue Girls Afternoon Tea at On the Roof with Q (Price tbc)
Meet the Makers runs from 30 June to 1 September at Selfridges. To book a dinner at The Corner restaurant call 0207 318 3898 or book online at selfridges.com/michelins. For information on the other events go to www.selfridges.com/meetthemakers