The genius marketing partnership that is the tie-in between Heston Blumenthal and Waitrose continues with news today that Heston has created a very special burger for the supermarket...just in time for barbecue season.
The immodestly-titled Ultimate Burger will be in stores this week and costs £4.49 for a two-pack.
It's a wholly different type of burger to anything you'll find in supermarkets, as Heston himself explains: ‘To make the burger as tender as possible, I have created a blend of three different cuts of beef especially minced to ensure the meat's grain all sits vertically within the burger. Finely minced chuck and brisket are combined with bigger chunks of minced forerib that’s been aged for 28 days to give the burger an extra depth of flavour.'
The beef burger is one of three Heston's come up with - there's also a lamb and cucumber burger and a veal and tartare sauce burger, both in stores on the 24 May.