Life is tough and for some folk it can be even tougher - so the work of Hospitality Action, which does brilliant work to help support and build awareness around mental health and addiction in the hospitality industry has to be applauded.
Zan Kaufman from Bleecker Burger knows all too well how much of a different this support can make. Her brother Mark, who worked in restaurants in Miami Beach suffered from mental illness and addition. "Last April, he overdosed and passed away at 35 years of age," writes Zan in a blog on the charity's site.
"Hospitality accepted Mark when other fields wouldn’t. It allowed him to stay himself whist still struggling with this disease. For this I am grateful. Mark’s birthday is March 1st. On this day, Bleecker will donate all of its profits to Hospitality Action to help support and build awareness around mental health and addiction."
It couldn't be easier to show your support - just head into any Bleecker Burger in London on Thursday 1 March and spend your money on some amazing burgers, knowing the money's going to a very good cause.