Bibigo is a popular restaurant chain in South Korea which originally set out to reinvent the national dish bibimbap (mixed rice with vegetables) as a fast-food meal. They've restaurants in Singapore, Beijing and Los Angeles and also sell sauces across the US. Now Bibigo Bar and Dining has just opened their first UK restaurant - and with a pretty cracking soft launch offer too.
From today, they'll be serving made-to-order bibimbap, alongside grills like the traditional beef bulgogi and loads of Korean snacks, sauces and more to take away. The food will be "authentic Korean cuisine balanced for the Western palate and presented in a contemporary style." The menu's been created by Leo Kang, who has worked at Zuma and La Tante Claire as well as with Gordon Ramsay in London and Dubai.
Bibigo seats over 80 across two floors and the soft launch period - with 20% off food runs this week. From next week it's 10% off food until the official launch onl September 1.Bibigo Bar and Dining, 58-59 Great Marlborough Street, W1F 7YJ. Call 020 7042 5225 to book.