If you're not paying attention the next time you wander in and out of Selfridges you might be forgiven for wondering if you've somehow managed to transport yourself to NYC instead. That's because the Oxford Street department store has designed a fortnight's Big Apple experience with Coach and It's Bagels.
The idea is to celebrate the two brands' New York roots and as part of that, the entrance to the store will be decked out in the style of a "New York streetscape". For the duration, you'll be able to get bagels in a special Coach logo-branded wrap from an It's Bagels Cart. There'll even be a limited-edition Tabby bagel on sale (named after Coach’s Tabby bag) which features pastrami, pickles, American mustard and mayo. Also on offer will be hot and iced coffee.
To find the cart, head to the Duke Street entrance where you'll see it under the canopy outside.
More about the Coach x It's Bagels pop up
Where is it? Selfridges, 400 Oxford St, London W1A 1AB
When does it open? 24 April – 8 May 2025
Find out more: Visit their website or follow them on Instagram @theofficialselfridges
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