Updated 12pm 1/4/25 - we know we've tricked a fair few of you, who've started following Butter on Insta, but this was our 2025 April Fool and one to add to our long line of April Fool's Day jokes. That said, if anyone does want to open a restaurant like this, we'd be 100% up for it.
This city loves a single item spot - think Junk for burgers, Le Relais for steak, Humble Crumble for - you guessed it - crumble. And now we can bring you news of the latest super-fixated food offering in town...butter.
Butter LDN is a new concept coming to London which hopes that dairy devotees will soon be beating a path to their door. They're after the kind of foodies who will plan a trip to Paris to peruse the butter wall at La Grande Épicerie. If you've been to L'Avant Comptoir in Paris or had the butter service at Quality Bistro in New York, you'll know the kind of butter devotion we're talking about.
They're opening in the heart of Soho and while butter might be an afterthought elsewhere, here it's going to be the first thing you pick. On the menu there will be raw butter from Bungay, cultured butter from The Estate Dairy and butter rolls from Netherend in Gloucestershire. From abroad, they're sourcing Glenilen farmhouse butter from Ireland and there will be an entire section of the menu devoted to French butter. They're also making their own butter in house - the Frail Loop butter will be a low-waste butter made from milk sourced within a 20-mile radius of London.
Once you've picked the butter, you're then given a choice of what to have with it, ranging from a sourdough baguette, roasted asparagus, a baked potato or - for dessert - homemade fruit cake. We're told there will not be any dairy-free alternatives on the menu, so unfortunately vegans won't be catered for.
More about Butter LDN
Where is it? 25 Lisle St, London WC2H 7BA
When does it open? April 2025
Find out more: Follow them on Instagram @ldn_butter
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