It's been a while since we've had a mad pop-up in Soho, but this next one certainly qualifies. It comes from KitKat and, for reasons which we can't quite put together, they've decided to celebrate it with a Blockbuster store on Greek Street.
Apparently (in a recent survey) Blockbuster was recently voted one of the top five missed stores on the high street - clearly by people who don't remember going in on a Friday night and only the very dregs of home entertainment being left on the shelves. That aside, it's all for KikKat's new bars (and "relaxing together in the evening") so there will be both free chocolate and a video download available in the store.
You'll be able to browse the shelf, pick a video and take it to the desk. Rather being told "I'm sorry the last copy of that has just gone", you'll be given a streaming code and one of the new KitKat sharing bars (which is what this promotion is all about). They come in double chocolate, salted caramel and hazelnut). It's all free, of course.
So, if you're in Soho early April and wondering why on earth there's a queue outside a Blockbuster store - this is why.
More about the KitKat Blockbuster pop-up
Where is it? 59 Greek Street, W1D 4NQ
When does it open? 9-12 April 2025
How to book: Walk-in only
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