Netil Market
A Hot Dinners exclusive
They've already conquered London's sandwich scene and now the team behind Dom's Subs are onto something new - burgers. They're launching a new burger shack in Netil Market called Jupiter Burger.
The plan for the new shack is to serve up California-inspired beef and veggie burgers as well as fries, sodas and beers (with the aim to serve up shakes too). As they describe it, Jupiter Burger is "more In-n-Out than MEATLiquor".
We caught up with Greg Boyce from Dom's Subs to find out more, learning that the inspiration for Jupiter Burger sprang from a visit he made to LA last year. "I loved that there were fast, easy and great places to grab a high-quality but inexpensive burger in every neighbourhood. Burger culture in the city runs deep and I know that London is having a bit of a smash burger moment but I think there's just so much more to do in the Burgersphere. Also, if you think of a hamburger as a type of sandwich, it's not so far-fetched that [Dom's Subs] would move into the burger world."
Here's a taste of the draft opening menu (this may change a little in the run-up):
- Jupiter Burger (lightly smashed beef burger with shaved onion on a Martins potato roll with mustard, ketchup, pickles, onion, tomato + lettuce)
- House Veggie Burger (house-made vegetarian patty with shaved onion on a Martins potato roll with mustard, ketchup, pickles, onion, tomato + lettuce)
- Fries
- Jupiter Soda (a non-alcoholic seasonal changing selection)
- 5 Points JUPA Beer
As for the shack itself, they've taken over what used to be Lucky Chip's space. "it's a bit space age, a bit Googie (futurist US architecture from around the 50s and 60s). If you squint a bit, it looks like it's been beamed into London Fields from 1960s LA. It's perfect!"
London loves a smash burger right now and we can see this take, particularly with the pedigree behind it, being extremely popular. Maybe get in the queue now...
More about Jupiter Burger
Where is it? Netil Market, 13-23 Westgate St, London E8 3RL
When does it open? December 2024
Find out more: Follow them on Instagram @jupiter___burger.
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