London restaurant merch has definitely been a thing in recent years, the most recent being a BAO collaboration with Carhartt WIP. But the latest drop from fashion brand Highsnobiety is taking things to a whole new level.
They've opted to focus on two very different restaurants in London and have released some clothing and merch that is frankly very tempting indeed.
First up is Chiltern Firehouse, which gets its own hoodie. But it's the collaboration with Beigel Bake that's the real winner, with branded hats, hoodies and tote bags on offer. One long sleeve T-Shirt depicting the famous white-fronted shop in Brick Lane stands out in particular.
If any of those catch your eye, they're on sale online, but you can also check them out in a pop-up store inside Selfridges until 3 March.
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