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Jeremy King to reopen Simpson's in the Strand

Jeremy King to reopen Simpsons in the Strand

Jeremy King is definitely on a roll at the moment. He's gearing up to open The Park near Hyde Park, to relaunch Le Caprice as Arlington and now news comes, via The Times, that he's also going to be reopening Simpson's in the Strand. 

Simpson's in the Strand itself has had something of a trying time of late. Once one of London's most iconic restaurants, it's struggled in recent times to recapture its glory days. A major refit back in 2017 didn't lift the restaurant's fortunes and eventually led to the restaurant being stripped for an auction earlier this year. 

According to The Times, it's early days on the Simpson's reopening, so we think you should expect this one later in 2024/early 2025. King says it will be a "big-theatre brasserie" that still draws on tradition. There will be a restaurant on two floors (the Times piece isn't clear if this is one restaurant or two), a basement bar and private rooms. Of all his previous ventures, particularly with that mention of the theatre, this one sounds closest to Brasserie Zedel in aims. 

If anyone can bring Simpson's back to its finest, it's Jeremy King. Now we just wait to see what other great institution he'll be tackling next...

 

More about Simpsons in the Strand

Where is it? 100 Strand, London WC2R 0EW

When does it open? 2024/2025

Find out more: Follow Jeremy King on Instagram @jeremyrbking.

 

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