21/10/24 Updated with a new launch date
Jeremy King is definitely on a roll at the moment. He's opened The Park near Hyde Park, relaunched Le Caprice as Arlington and next he's going to be reopening Simpson's in the Strand.
Simpson's in the Strand itself has had something of a trying time. Once one of London's most iconic restaurants, it's struggled in recent times to recapture its glory days. A major refit back in 2017 didn't lift the restaurant's fortunes and eventually led to the restaurant being stripped for an auction earlier this year.
King says it will be a "big-theatre brasserie" that still draws on tradition. There will be two restaurants, two bars (one aiming to have a 3am licence) and private rooms, one of which will seat over 100 people. Most importantly, the trolleys will be making a return.
Of all his previous ventures, particularly with that mention of the theatre, this one sounds closest to Brasserie Zedel in aims.
If anyone can bring Simpson's back to its finest, it's Jeremy King. Now we just wait to see what other great institution he'll be tackling after this...
More about Simpsons in the Strand
Where is it? 100 Strand, London WC2R 0EW
When does it open? May 2025
Find out more: Follow Jeremy King on Instagram @jeremyrbking.
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