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Russell Brand opens the Trew Era Cafe in East London

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Russell Brand has opened a cafe in Hoxton. The stand up comic and polemicist today unveiled the Trew Era Cafe on the Whitmore Estate in East London which he's funded through sales of his book Revolution.

The social enterprise cafe will be run by recovering drug addicts - "People in abstinence based recovery and nutters and revolutionaries especially welcome" the cafe's social feed said. As Brand explained in a speech to the crowds outside today the cafe was "a model that is not for profit, a fully self-supporting, new economic enterprise.

"We will start more and more of these social enterprises," he went on, "eventually we will trade with one another in our own currency. We are going to create our own systems, our own federations, our own currencies, our own authorities."

We haven't a scooby as to what's on the menu, but a quick trawl through social media suggests items like nutella cheesecake and raw vegan treats as well as coffee, of course.

The Trew Era Cafe is now open at 30 Whitmore Road, London N1 5QA. Keep up with their news on Twitter @treweracafe

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